Bonito
A brand everyone can relate to, unpretentious and straightforward.
Bonito was born to improve our spaces by getting us closer to nature. Armed with a different offer of products such as designed pots, high-quality materials, a selection of beautiful and low-maintenance plants, easy-to-use soils and fertilizers, and fun accessories to add that personal touch. Everything is just one click away and delivered to your door.
To reinforce the concept of the product, we decided to create an accessible, close and unpretentious brand under the name "Bonito." Bonito (pretty) is both an expression of affection and the simplest way to describe something pleasant or satisfying. A short, positive, and memorable name that connects with everyone.
Bonito was born to improve our spaces by getting us closer to nature. Armed with a different offer of products such as designed pots, high-quality materials, a selection of beautiful and low-maintenance plants, easy-to-use soils and fertilizers, and fun accessories to add that personal touch. Everything is just one click away and delivered to your door.
To reinforce the concept of the product, we decided to create an accessible, close and unpretentious brand under the name "Bonito." Bonito (pretty) is both an expression of affection and the simplest way to describe something pleasant or satisfying. A short, positive, and memorable name that connects with everyone.
A simple, happy and casual concept reflects on the visual language used across different media.
Client: Monstera Deliciosa SA de CV
Industry: Retail
Capabilities: Storytelling, Concept and creativity, Branding and naming, Stopmotion animation, 2d animation, Photo and video production, Social Media Content Creation, Code and development
Other credits and collaborations: Moli and Teo design, Alexis Del Toro; Bachus design, Calixta; Moli and Teo stands, Los Patrones; Package design, Alexis Del Toro.
