Muévete libre
"Muévete Libre” (Move Freely)

A program that incentivizes car-sharing, bicycle rides, and walking for the people who work in the district to enhance people's life quality and reduce city pollution, traffic and noise.

We made a video that explains the program's benefits with colorful and playful animations that highlight the program's benefits.
As part of this effort, a website was created based on the Gamification concept; a leaderboard showed the users who had the most points.

We sought to make car-sharing and bicycle rides an enjoyable experience that encourages people to get involved.

Client: Distrito Valle del Campestre / Capital Natural
Industry: Real Estate
Capabilities: Storytelling, 2D Animation
pic1
pic1
pic1
pic1
pic1
pic1
pic1
pic1
pic1
pic1