XIV Bienal FEMSA
Bienal FEMSA is a platform to recognize, strengthen, stimulate and disseminate modern and contemporary art.
In its 14th edition, the Biennial has sought to generate artistic and social value with initiatives focused on favoring the artists and the community. This is reflected in an extensive program of conferences, talks, exhibitions, workshops, and 29 art commissions in 5 locations impacting more than 200 cultural agents in 27 communities and 20 academic institutions.
Such an extensive project needed a video that would work both as a conversation thread and as a promotional.
In its 14th edition, the Biennial has sought to generate artistic and social value with initiatives focused on favoring the artists and the community. This is reflected in an extensive program of conferences, talks, exhibitions, workshops, and 29 art commissions in 5 locations impacting more than 200 cultural agents in 27 communities and 20 academic institutions.
Such an extensive project needed a video that would work both as a conversation thread and as a promotional.
A powerful and daring piece that would allow us to discover the range of possibilities and actions of this edition of the Biennial. Additionally, 5 pieces were worked to document the venues and some additional programs.
Invaluable Azar (Invaluable Randomness) is an attitude of openness to the possibility. Openness to the different conditions, meetings, and dialogues that art creates.
Client: XIV Bienal FEMSA
Industry: Arts and culture
Capabilities: Storytelling, Concept and creativity, Film and motion
